JESSE COHEN

Your candid coach, conscious motivator and optimistic oddball.

 

After receiving his coaching certificate and pivoting his career path, Jesse needed a clean, fun and professional logo to launch his new venture with intention.

Services rendered:

Brand Identity

Photography

Website

Professional yet playful, Jesse needed a brand that would amplify his spirit and energy.

As a coach who helps you get clear on what a purposeful path looks like, a graphic element was created to visualize the lightbulb ‘ah-ha’ realization one experiences from his services.

Katelyn Carlson Scoliosis Affirmation by Megan Koval
 

We worked together to showcase his 1:1 and group sessions. This branding project was all about amplifying his visual identity to match the impressive in-person experience he has already established.

Visual Identity by Megan Koval
Katelyn Carlson Brand Identity and Design by Megan Koval
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With coaching services for individuals and organizations, Jesse needed a website that clearly outlined a cohesive coaching philosophy while also visualizing the two unique offerings he would provide. This website layout was inspired by panoramic scrolling and playful pattern designs.

Jesse Cohen client case study by Pathfinder Megan Koval