PATHFINDING + BRAND DESIGN
Custom brand coaching and design to help you clarify your story, design your venture, and own your path.
As a brand builder, my intention is clear — I want to help you stand out with your most significant point of differentiation: YOU! Owning who you are is irreplaceable. I help you clarify your story, define your visual brand, and own it with all your heart.
Working together, you will 1) understand that your story matters in building a brand, 2) build confidence in sharing your story with elevated imagery and copy, and 3) learn how to share your new brand with those you are most aligned to serve.
Brand Strategy, Logo, and Web Design
Our work together will strive to build a trusted mark with a consistent message – attracting the clients and opportunities you desire. You’ll experience immersive pathfinding sessions where we’ll audit and clarify your path. This results in a brand strategy presentation, followed by a visual identity inclusive of logo design, fonts, colors, patterns, graphics, and more. You’ll then receive a photography brief for a custom photoshoot which will help us launch your fully designed Squarespace website (inclusive of all copy creation, story flow, and lightweight SEO).
Timing: 6-8 weeks
How it works
As an independent strategist and designer, you are guaranteed my full attention and trust throughout. Depending on your needs, we may also work together to build a specific team of specialists to create a comprehensive brand your path deserves.
PATHFINDING PREP
You will receive Pathfinding Prompts, which invite you to reflect on your story, your business, your category, and the cultural topics you align with. Once you complete this self-audit, I will then have one week to build learnings from your responses. I will create three brand territories as options for how to position and promote yourself.
STRATEGY SESSION
Through a half-day session (either remote or in-person), we’ll 1) dive into your pathfinding responses, 2) discuss the brand territories, 3) choose one territory or build one together to solidify your brand positioning 4) discuss design implications based on brand positioning and 5) begin to discuss next steps for photography brief, and visual identity.
BRAND IDENTITY
With all the knowledge we’ve gained throughout our Brand Audit/Prompts, Research, and Strategy Session, you’ll then receive a Brand Identity PDF filled with tools that help make your brand story and purpose actionable. Some tools include Purpose, Vision, Values, Tribe, Tension, Enemy, Magic/Edge, Personality, and Brand Behaviors.
VISUAL IDENTITY
This is where we’ll begin to build a visual system and develop creative assets for the brand launch. Such assets include primary logo, alternate logo, submark, fonts, color palette, patterns, and additional graphic elements that help your path shine.
PHOTO BRIEF + SHOOT
A photography brief will be created for a self-photo shoot. The PDF outlines our strategic guidelines and includes your color palette to help the photographer understand the best way to capture you in your element and appeal to your audience.
WEBSITE DESIGN + SEO
Your website will be designed and developed in Squarespace. Squarespace is used for all projects due to its user friendly approach and your ability to edit it at your leisure! This step also includes story flow, copywriting, design, and lightweight SEO.
It’s important to note that Megan is not just the mastermind behind the website and branding that I am so proud to share with folks. She’s also a truly incredible woman, one who has somehow found a way to make the branding process a spiritual experience.
Another kind of Pathfinding?
Curious to work together on something else? I always love hearing from fellow wild ones and hope to help you or point you in the right direction. Just say hi!